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TAG Heuer Formula 1

The casual sports watch inspired by Formula 1

Formula 1 superstars from Ayrton Senna to Jenson Button have required a high performance watch to fit the extreme demands of life at 200mph. Directly inspired by high performance F1 automotive technology, the TAG Heuer Formula 1 series has all six characteristics of a professional sports watch, with bold, contemporary style to match today's lifestyles. Tennis superstar Maria Sharapova helped design the TAG Heuer Formula 1 Lady. The fashionable mix of steel and ceramic, elevated by the dazzle of diamonds to create watches that are strong and feminine, contemporary and timeless.
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